Native advertising is a type of on-line advertising that matches the form and function of the platform upon which it appears. It abandons the typical intrusive ad format and opts for content related to the publisher and site. Although it is a paid form of media, the ad in which it is placed follows a natural form and function of the user experience. It always follows the format and style of the editorial contents of such platform.
For example, let’s say you write an article on heavy metals in water and its’ affects on children with autism.
You also write an article on heavy metals and it’s correlation to seniors with Alzheimer’s. The article geared towards kids may show up on parenting publisher sites, or autism related publishers where as the article geared towards seniors may show up in senior care publisher sites or Alzheimer related publishers. This gives the end user content that they are already interested in and relates to the publisher or platform they visit.
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