Archive Monthly Archives: April 2018

What Story Does Your Brand Tell?

The founder of Amazon, Jeff Bezos, is famously credited with saying “Your brand is what people say about you when you’re not in the room.” Do you know how to describe your brand? A common misconception made by many is that their company’s brand is their logo. While the logo forms the important initial first […]

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What Is Native Advertising?

Native advertising is a type of on-line advertising that matches the form and function of the platform upon which it appears. It abandons the typical intrusive ad format and opts for content related to the publisher and site. Although it is a paid form of media, the ad in which it is placed follows a […]

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